Big data! Yes, you’ve heard the term before, but what does it mean? Big Data is a huge quality of diverse information growing at an unbelievable rate, increasing in volumes and velocity.
Big Data can be both unstructured and structured and can be used by companies using data analysis tools. Businesses can use large volumes of data to assess what products their consumers like, their spending habits and what they want to see from a product. With the proliferation of social media, big data has begun to take over the world.
Currently, huge amounts of this data are stored on computer systems ready for analysis, often taken from social media, apps, questionnaires and other mass media tools. In short, digital globalization and the nature of the internet have made big data explode.
In this issue of DDintel, we dive into how big data will impact education in the future, its influence on eCommerce and how big data can benefit your business by allowing you to profile your customers and understand their interests and needs.
As we become more interconnected and approach web 3.0, companies will use big data more than ever to engage with consumers. Thus, make sure to give this issue a read if you want to stay on top of big data trends and how you can make the best use of them.