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DDIntel - Data is the fuel of future Marketing and the Web 3.0 Era

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DDIntel - Data is the fuel of future Marketing and the Web 3.0 Era
By DataDrivenInvestor • Issue #44 • View online

The world is still in an unpredictable zone right now and no one knows when better times are coming. This is clearly seen in the “Hold” status imposed by most Venture Capitals world-wide, due to this impeding unpredictability. 
The only thing we can do is to keep pushing forward and hope for the best. With innovations and new tools a better future will be created for all of us.
In most of those new tools, data and machine learning plays a critical part. Be it in the case of individuals, large corporations or startups, all need to learn how to leverage the data they have. They need to learn how to pick up insights from that data, or how to use tools that are created using data to become better professionals or businesses.
This is especially true in the case of marketing. Today, if you don’t use data insights and the latest AI tools in your market analysis and customer analysis, you are dead in the water. You can either adapt to the new data driven world, or die trying to fight it.
Don’t forget the emerging Web 3.0, which also has data as its foundation. The Web 3.0 could potentially revolutionize the world, if it uses the best tools available, so that it can grow up from its incipient stage to adulthood. However, we must also be aware and focused on the technologies built on the Web 3.0 that actually drive change and not on those that are used only as pixie dust, to make some people rich at the expense of others. You should not dive headfirst into all of the Web 3.0 bubble, but choose carefully.
It is also critical for both businesses and individuals to become antifragile by adapting to the environments they live in. For businesses, learning how to promote intrapreneurs and innovation in their company may be the most important thing in achieving this.
For individual professionals, they need to adapt and use the newest data-driven tools, so that they can stay on top of the talent market. They need to leverage data and Artificial Intelligence in their work, to provide better value to their employers.
You will learn all about how to leverage data, keep it private, stay ahead of the competition and be a better decision maker in our hand-picked articles for this week’s DDIntel!
Articles
History Shows Us Why Web 3.0 is Doomed to Fail | by Joe Duncan | Aug, 2022 | DataDrivenInvestor
To best understand what Web 3.0 is, and how it could change the world for the better, you first need to read a bit of history. In this article you will learn the most important historical milestones of the Internet. You will also understand what web 2.0 and 1.0 was, in case you are unfamiliar with those previous versions. Finally, you will see why you should not dive head first into this Web 3.0 wave, and should keep a healthy skepticism about any promises this tech might hold.
What Are The Drivers For (Data) Change? (Part 1) | by Brendan Ellis | Aug, 2022 | DataDrivenInvestor
You hear about it everywhere: “Data is the new gold”. But how exactly do companies “mine” for this gold that is right under their noses? Who are the 3 big categories of companies  in the mind of the author namely The Disruptor, The Coerced and The Herd? This article and subsequent articles in the series, will help you determine in which category a company falls and whether those companies are  serious about using their “hidden gold”, the data, to really rise above competition. This will help you better analyze companies in which to invest or even help your own. 
The Uncertain Road Forward this Year for Private Markets Capital | by Marc Patterson | Aug, 2022 | DataDrivenInvestor
The investment capital market is in a very sensible place in 2022. The Venture Capital investments have drastically watered down this year, as fears of inflation, war, pandemics and others created an environment of “On Hold” for most investors and their money. This article will give you an insight of the current situation and how it all may eventually play out. The financing space is a jungle right now, but this article will be a machete to give you some visibility.
Past, Present and Future for Corporate Entrepreneurs | DataDrivenInvestor
Innovation drives the world forward, be it in  the form of small start-ups or in big corporations - sometimes even individual inventors. As it is always about people, the job of every company is to find, train and retain the individuals who are passionate about changing and innovating. Those people are the entrepreneurs who found start-ups or the intrapreneurs, who change big corporations from within and help their organizations thrive. These people are needed more than ever right now, in this unpredictable world we live in. This article will teach you all about who those people are and how you should use them to grow your business.
The Hyper-personalization Data and Privacy Debate — Solved | by Tullio Siragusa | Aug, 2022 | DataDrivenInvestor
Your data is the golden goose for corporations, as they can use it to maximize your purchase of their products or services. However, you shouldn’t give it if you don’t want to. This article teaches you about how your data is used in the big companies’ marketing departments to provide you with custom ads and even manipulate you in some cases. Learn how to protect your data better!
The AI-Inspired Creative. An expansive look at how AI is… | by Geoff Livingston | Aug, 2022 | DataDrivenInvestor
The fear of job loss due to artificial intelligence is very real for workers who do repetitive tasks. But things might go further and the job loss pandemic may spread to other more difficult professions as well. Such professions are marketing and design. The author points out that to shelter yourself from the danger of becoming replaced by AI you must embrace it and learn how to use it, alongside your other skills, to give the best results in your particular domain. Professionals who will embrace AI will survive and even thrive, while those who stay stuck with old tools, will be ejected from the market.
Use These Nassim Taleb Ideas to Build An Antifragile Startup | DataDrivenInvestor
Resilience and Stoicism are needed in your personal life, to deal with when things go wrong. But what if you could apply those practices not only in your life, but also in your business or side gig? Businesses can be considered living, breathing beings. If you feed them and treat them the right way they will thrive. But the best thing you can do for your business is to teach it how to be antifragile and stoic, which you will learn in this article.
A Journey to Self-Sufficiency | DataDrivenInvestor
Self-sufficiency is at the core of every human being or business. We all want to survive and even thrive in our environment. But how exactly can we do this in our current time, where everything is so unpredictable and unsafe? The short answer would be to continuously learn and adapt to change. This article, however, gives much more insight in what businesses should do to make sure they survive and thrive. Spoiler alert: using data and digital tools is critical.
5 Insightful Marketing Quotes From Steve Jobs, Larry Page, And Other Marketing Gurus | by Mofrad Muntasir | Aug, 2022 | DataDrivenInvestor
Finally, if you want to pick up some knowledge from the best Marketing specialists, give this article a try. You will learn how to do better marketing from people like Steve Jobs, Rob Kalin and other legends!
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